Imagine that you are sitting in an airport or even sitting in a coffee shop. Someone hands you their business card and there is only an email address and telephone number, but no website! They own a consulting firm so they don't think they have anything to display online. WRONG! What about some background information on who you are and what makes you qualified to be a consultant in your field? What about testimonials from people that you may have worked with in the past? What about a section to schedule a consultation?
In this day and age that we live in, people want to feel like they can relate to you in some form or fashion. You may be from the same city, you both may have come from a single parent home, you may have gone to the same college, you may have the same number of children, you may both be single. Whatever the case may be, people want to feel a connection with you. Your website gives a deeper introduction of yourself based on the type of business you may run.
For example, if you sell hair and you are wearing the hair that you sell, someone you meet may not want that texture but a different one. Are you going to pull a bundle of hair out of your purse to show them versatility? Or would you like to share your website with them to see what your other options are? Regardless of what type of business you are running, it is very important to have a website. It instantly gives you credibility!
Now let's talk about those of you that have a website. Is your website helping you make money? Do you see your sales or service numbers increasing? If not, then it may be time for you to have a website "makeover". You should be having strategy sessions with whoever you may be partnered with, your site manager, or business coach. If you don't have resources for either of these, we need to have a separate conversation. As much as we think we have everything under control, we need help! It is imperative that we invest in the back end services involved in our business. No matter your budget, you can find resources to keep you on track. Start with an accountability partner. That's free. Share your goals with them and schedule a check in schedule setting deadlines for yourself so that you may accomplish your goals.
If you would like to have me take a look at your website or inquire about a new website, click here.
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